Strategic Leadership

• Evaluate client business goals and objectives to develop enterprise tracking/tagging strategies to measure success.
• Collaborate with clients and offices to identify business, technical and reporting requirements.
• Facilitate stakeholder consensus across different business groups and disciplines within a single organization throughout the development/approval process of requirements documentation.
• Provide subject matter expertise and best practices consultation on the selection and implementation of web analytics tools as well as other online marketing measurement methodologies
• Guide clients on the use of A/B and multivariate testing using various tools
• Facilitate client user training of web analytics tools, provide subject matter expertise when needed.
• Present data analysis and optimization recommendations to client, manage evolving implementation efforts as new initiatives and measurement needs are identified.

Implementation Specialist

• Gather and document business, technical and reporting requirements that drive the metrics architecture for web project implementations.
• Develop and modify JavaScript code to execute web analytics strategies.
• Collaborate with technical development/web technology teams for the implementation of data capture techniques.
• Conduct data audits to identify tracking gaps/inconsistencies and solve for custom technical implementation needs.
• Perform quality assurance testing through site debuggers and the use of web analytics tools to ensure implementation efforts result in desired outcomes. Iterate on this process until 100% accuracy is achieved.
• Work with web testing teams to define, deploy, analyze and present ongoing test/control results.

Analytical/Reporting Support

• Translate identified business and reporting requirements into a tangible scorecard framework for consumption at all levels of management.
• Develop and deliver weekly, monthly, quarterly reports delivered via Excel spreadsheets or business intelligence tools/systems.
• Administer web analytics tools, creating and managing online dashboards for client team consumption.
• Develop and maintain executive management dashboards/scorecards of key performance indicators.
• Train client on how to use reporting tools and how to automate reporting efforts.
• Manage ad hoc analysis requests using tools such as Omniture, Coremetrics, WebTrends or any high level web analytics.
• Utilize online marketing knowledge to deliver data-driven insights and recommendations for digital marketing performance optimization.

Skills

• Strong Analytical skills required.
• Proficiency in HTML and JavaScript required.
• Ability to communicate effectively with both technical and non-technical audiences verbally and in writing.
• Knowledge of internet marketing and Web technologies required (HTML, XML, Flash, JavaScript, proxy servers, web security, data warehousing, content management systems).
• Experience with web analytics applications (e.g. Omniture, Coremetrics, WebTrends, Unica Netinsight or any high level web analytics) required.
• Expert at Excel required, strong skills with MS Access and Office preferred.
• Ability to manage time and meet deadlines.
• Ability to manage multiple projects at one time.
• Strong problem-solving skills as well as a detail-oriented nature.

Datvantage standards

• Excellent communication – will be liaising directly with clients and directors
• Higly committed with very high professional standards
• Language : French & English, any other language is a plus
• Post based in Paris, France

Please send your CV to job@datvantage.com with the subject “Web analyst”

Online Marketing Assistant/Ad Trafficker
We are looking for an online marketing assistant/ad trafficker with a strong interest in web and online tools, good knowledge of a major commercial ad server and experience in ad trafficking.
Experience is web trafficking is a must. Experience with any major CMS and Ad Server is a must.
Responsibilities include:

Ad Trafficking

• Responsible for managing digital advertising campaigns throughout their full lifecycle including delivery, optimization and post campaign analysis
• Trafficking of artwork and campaign data to the ad-server system, keeping track of the campaign start and end dates
• Responsible for ensuring full delivery of campaigns and providing stats and regular reporting
• Contributing towards ideas for taking the digital advertising strategy forward in an ever-changing environment
• Managing the relationship with Publishers, Agencies and Advertisers

Skills required

• Familiar with major ad serving platforms (DFA, DFP, OAS, Mediaplex, etc) – minimum one year’s experience
• Ability to troubleshoot technical trafficking issues for ad campaigns
• Good HTML, CSS, basic Flash, & JavaScript
• Graphics – Photoshop/Fireworks

Profile

• Worked in trafficking for a Publisher or an Agency
• More than 2 years of professional experience in the digital market

Datvantage standards

• Excellent communication – will be liaising directly with clients and directors
• Higly committed with very high professional standards
• Language : French & English, any other language is a plus
• Post based in Paris, France

Please send your CV to job@datvantage.com with the subject “Ad Trafficker”

Campaign analytics and reporting
We are looking for an expert in campaign reporting, analysis and optimization.

Analytics

• Campaign analytics
• Report upon and optimize the efficacy of campaigns and promotions.
• Work with partners to ensure tagging and tracking is set up and tested.
• Reviewing metrics around campaigns and promotions and recommending optimization strategies.
• Work with the Advertisers and Agencies to establish effective processes to measure campaigns & promotions, including defining specific success criteria for each campaign or promotion.
• Work with internal, client & 3rd party agencies, as needed, to support the definition/clarification of business goals, online objectives & KPIs for the automotive retail network clients, their websites and associated programs.
• Provide leadership internally to educate non-technical business users on how to measure and view campaign results.
• Interpret complex data sets and translate them into executive insights.
• Develop dashboards and presentations that communicate efficacy and recommendations.
• Help define A/B/n and multivariate test scenarios and success metrics for campaigns & promotions.
• Identify opportunities to continuously optimize program performance.
• Support client site testing strategies and methodologies across a number of disciplines.
• Identify measurement strategies and metrics to measure and inform online objectives & KPIs.
• Drive and support holistic performance marketing analysis, pulling and integrating on- and offline data, including behavioral, attitudinal, social, financial, transactional, competitive, call center and other data types.
• Interpret complex data sets and provide actionable insights and recommendations.
• Create mockup dashboards, heat maps and other intelligence visualization interfaces to be used to communicate with customers and internal developers.
• Create dashboards that organize and present data that supports key stakeholder goals and objectives. Prepare for presentation to internal senior management and external customer executives.
• Collaborate with external partners such as ad agencies to assist with data collection and reporting.
• Exhibit a high level of expertise in driving the data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc).

Skills

• Design & development of senior management dashboards.
• Website behavior and customer experience analysis.
• Data consolidation and validation.
• Coordinating tags, tracking parameter implementations.
• Support creation and completion of A/B/MVT testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post test analysis.
• Business requirements synthesized from multiple sources including product managers, development teams, and functional group members. .
• Documentation relating to existing processes and suggestion / presentations for improving those processes.
• Effective and persuasive presentations (verbal and written) for project teams and business leaders.
  Skills

Profile

• MBA or equivalent business experience 5-7 years of industry experience.
• College and graduate degrees in qualitative and/or quantitative sciences, including the behavioral sciences, behavioral economics, statistics, math and/or business. At least two years of working hands-on with Omniture, Coremetrics, Webtrends or another high level web analytics
• Significant, proven experience measuring and optimizing campaigns.
• Significant, proven experience with media placement, buying and/or optimization.

Datvantage standards

• Excellent communication – will be liaising directly with clients and directors
• Higly committed with very high professional standards
• Language : French & English, any other language is a plus
• Post based in Paris, France

Please send your CV to job@datvantage.com with the subject “Campain optimization”