Our Business Consulting & Analytics Practice helps clients adopt and implement innovative data strategies to increase their marketing and media performance.
Our application of data driven marketing best practices is very practical and outcomes-focused. We believe in pragmatic and step by step adoption of Data Driven Marketing and Media strategies. This working philosophy remains closely aligned with Datvantage founders reputation for “delivery”.
Our Business Consulting & Analytics help our clients to:
- Understand market dynamics, customer behaviors, and moments of truth in customer engagement cycle,
- Determine who are their most valuable customers and prospects through in depth analysis of their socio and geodemographics, behaviors, buying dynamics and profitability drivers,
- Deduce which data and targeting criteria allow to outperform the marketing and media ROI,
- Measure interrelations between marketing efforts and interconnect the relative role of marketing actions and campaigns in this increasingly complex and fragmented world,
- Focus marketing and media investments on most valuable customers, on crucial moments and on tipping places,
- Build a proprietary targeting ecosystem allowing extended reach of their most valuable customers and prospects,
- Increase return of “push” marketing investments by adapting campaigns, offers and messages to the different customers profile, behavior and degree of engagement with brands,
- Optimize interactions with customers by offering them an adapted experience every time they engage with their brand,
- Integrate the multiple customer interactions into a frictionless, consistent and cohesive customer experience,
- Execute segmented ROI driven marketing strategies at large scale.
In order to maximize the business impact of our clients engagements we have developed a unique approach called Systematic Marketing, and consisting in applying the principle of Program Management to Marketing Management.
