Our Data and Targeting Services enable our clients to execute high precision targeting and personalization at large scale.
They are designed to allow clients to capture the benefits of Data Driven Marketing and Media without having to engage the required investments (people, skills, processes and technology).
We do this by ensuring efficient execution of following core targeting and personalization processes:
- Systematic tracking, online data collection, data integration and data quality management,
- Unified and enhanced customer view creation and delivery across channel and media,
- Targeting services, campaign management, marketing rules management, and trafficking management for publishers, agencies and advertisers,
- On premise analytics and optimization services ranging from attribution management to advanced webmining services,
- Reporting and systematic performance assessment services.
Our areas of differentiation in the space of Data and Targeting Services are:
- A unique expertise and proprietary methodology to implement efficient integrated targeting and personalization platforms across channels, website and media,
- A proprietary technology that enable seamless data integration,
- High standards in account management, that is proactive, responsive, understands the big picture and relies on robust processes.
Consistently with Datvantage general philosophy, our Data and Targeting Services teams:
- Focus on business impact, starting with the identification and catch of “low hanging fruit” among targeting opportunities,
- Apply our systematic marketing methodology to obtain accelerated ROI.
