We are a team of marketing veterans who strongly believe that data driven marketing is the new and ultimate way to create competitive advantage and economic performance in an increasingly fragmented and complex marketing environment. We help our clients to adopt and implement innovative data strategies.
Datvantage founders, Arnaud Caplier and Julien Grossiord, offer en extensive cumulated experience in Data, CRM, eMarketing and Online Media.
What makes us different ?
Specialization
- Datvantage is specialized in systematic marketing and media performance improvement by leveraging the unique power of data and analytics in the expending interactive world.
- Our specialization in this field is nurtured by on three specific domains where we aim to develop and apply world class best practices:
- Data driven marketing and media,
- Offline and online integration,
- Systematic marketing performance improvement
Focus on business impact
Our three practices – Consulting & Analytics, Data and Targeting Services, and Pay per Hit Solutions – are driven by a common and simple philosophy :
- Our unique objective and priority is to ensure maximum return on every marketing dollar spent by our clients,
- Our investments in expertise, partnerships and technology pursue the unique goal to enable data driven marketing performance acceleration,
- We demonstrate strong confidence and commitment by systematically integrating a portion of incentive scheme in every client engagement.
Parti pris on online analytics
We believe that, above all other considerations, online analytics has to be actionable. To illustrate our parti pris on web analytics we consider that :
- Strategic customer segmentations that cannot be applied to all touch points, and especially to the online channels, are worthless,
- Online data collected for traffic or conversion measurement, must be made available for real time customer experience optimization,
- Online analytics without customer analytics is blind, because it compare apples with oranges.
Last but not least, we also strongly believe that online analytics must be linked with the offline world and integrated in a holistic multichannel system. As an example, re-attributing offline sales to online media is one of our core expertises.
Unique combination of strategic and execution capabilities
The founding partners of Datvantage offer a unique combination of experience from strategy to detailed marketing campaigns execution and enjoy a significant reputation for “delivery”.
Datvantage develops marketing strategies having always in mind the operational implications of our recommendations. Our application of data driven marketing principles in the business environment is very practical and outcomes-focused.
Equally, when we are mandated for running media campaigns or marketing programs, we keep in mind the “big picture” and the business impact of the process and marketing actions we run for our clients.
Privacy sensitivity
Data driven marketing is an extraordinary tool to optimize marketing performance and increase engagement with consumers.
But data driven marketing can also be very intrusive and compromise the fundamental privacy rights of consumers.
Datvantage strongly believes that interactive marketing professionals must increase the level of transparency and control of their online marketing actions for the consumers.
Datvantage founders are recognized thought leaders in online privacy protection, and are regularly asked to participate in “think tanks” on this topic.
